Milagro Strategy Group
Strategic Communications • Public Relations • Public Affairs • Social Media • 
Community Outreach • Coalition Building

Our LeadershipTeam

Robert L. Alaniz – Senior Partner

Robert Alaniz is a dynamic and seasoned senior public affairs/strategic communications executive with extensive supervisory experience and exceptional success in conceiving, planning, developing, and executing strategic and tactical public/community affairs initiatives, coalition building programs and campaigns that drive top-line performance and bottom-line results.  A results driven practitioner with extensive background in public affairs, governmental affairs, community relations, issues management, coalition development, strategic communications, media relations, he has developed a comprehensive knowledge of how to leverage public outreach strategies to reach client goals, build community & legislative support and grow new business opportunities. 

Alaniz has also received numerous honors in his field, including A CIPRA “Creativity in Public Relations Award” presented by Inside PR Magazine for best public affairs/issues management campaign; an IBAC ACE Awards 1st Place, National Awards presented by the International Association of Business Communicators for outstanding public policy/coalition building campaigns; a PRSA/LA PRISM Award 1st Place presented by the Public Relations Society of America/Los Angeles Chapter for best issues management campaign; and a Hill and Knowlton at Its Best, Media Campaign to keep the Houston Astros baseball team in Houston, Texas.  Alaniz is on the editorial board of the Latino Journal, the advisory committee of Hispanics in Energy, the Latino Food Industry Association board of directors and was also recently inducted into the Hall of Fame of the National Association of Hispanic Journalists.

Christina Sanchez - Senior Partner                                     

Ms Sanchez has over 20 years experience in broadcast media communications with an emphasis in public affairs, social marketing and project management.  During the course of her career, Ms Sanchez Camino previously served 12 years as Public Affairs Director for Univision’s flagship station, KMEX-TV, Channel 34 the leading Spanish-language television station in the country where she was in charge of developing custom social marketing campaigns and promotions over multiple distribution platforms.  She also was Community Affairs Director at KWHY-TV, Channel 22 where she was executive producer and host of “Foro 22” a weekly Spanish language Public Affairs program.  

Christina has received multiple industry awards including two Emmy Awards from the Los Angeles Academy of Televsion Arts and Sciences.  She is also a recipient of the prestigious “Peabody” award for the campaign “Ya es Hora, Ciudadania” (Now is the time, Citizenship) which naturalized over 1.4 milllion Hispanics in the US. 

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